Public Relations Manager - Visit Bucks County (posted 02/08/19)
Job Title: Public Relations Manager
Reports to: Senior Marketing & Communications Manager
Summary: The Public Relations Manager will lead Visit Bucks County’s public relations strategy and outreach to increase brand awareness and overnight visitation to Bucks County.
The responsibilities for this position include, but are not limited to:
Manages public relations and media outreach for all markets—leisure, business-to-business and organizational.
Cultivates strong relationships with local, regional and national press across various media, including print, digital and broadcast focusing on a variety of target markets including but not limited to New York, New Jersey, Washington, D.C., Harrisburg, PA and the Greater Philadelphia region.
Develops creative partnerships/initiatives for events, in-market activations, promotions, and contests in target markets.
Hosts key members of the media/social influencers/travel writers for press trips and FAM tours to increase media coverage.
Monitors editorial and production schedules to ensure Bucks County appears in key features and broadcast programming.
Manages internal press release/pitching calendar that coincides with overall marketing/communications content calendar.
Collaborates with Visit Bucks County partners on press/editorial opportunities and initiatives.
Liaisons with regional tourism partners to increase PR/social media/content collaboration.
Seeks out opportunities to raise Visit Bucks County’s local/industry profile through speaking engagements, op/eds and award nominations.
Drafts talking points and speeches for Visit Bucks County team members for internal/external opportunities.
Leads internal/organizational communications initiatives to elevate Visit Bucks County’s presence locally and within the tourism and hospitality industry.
Assists the Senior Marketing & Communications Manager with drafting press releases, award submissions and publicity event coordination.
Assists with writing content for Visit Bucks County marketing materials and VisitBucksCounty.com.
Posts, engages and curates digital (consumer, media and business-to-business) content for Visit Bucks County’s Twitter and LinkedIn channels.
Manages Twitter and LinkedIn content calendar and collaborates with all staff on topics, timing and reporting.
Monitors digital and social platform trends and provides tactical and strategic recommendations.
For more information and instructions on how to apply, download the document below: