Tourism Toolkit—Resources for You
Despite having one of the largest tourism economies, Pennsylvania’s tourism marketing budget is substantially underfunded vs. our competitors, outspent 5:1 by New York, 3:1 by Virginia and 2.5:1 by Washington D.C.
A 2015 PRLA study revealed the size of the impact from cuts to the state tourism marketing budget between 2009 and 2014. The study showed that the cuts caused Pennsylvania to lose more than 37 million visitors, $7.7 billion in visitor spending, $3.2 billion in labor income and almost $450 million in state taxes; every dollar “saved” on marketing has cost the state $3.60 in state tax revenue.
A robust tourism marketing budget is not an expense; it’s an investment in a vital industry that generates revenue to the General Fund and funds transportation infrastructure, education, and public safety programs.
Social Media Content
Branded Hastag/Useful handles
Use #PANeedsTourism to join the conversation and spread the word that Pennsylvania needs an increased tourism marketing budget.
@VisitPA — Pennsylvania Tourism Office (consumer facing)
@PAtourismPR — Pennsylvania Tourism Office (media facing)
@PADCEDnews — PA Department of Community & Economic Development