My Hospitality Story | Greg DeShields, Executive Director - PHL Diversity

Greg DeShields
Executive Director - PHL Diversity

Briefly describe your job and responsibilities.
As Executive Director of the Philadelphia Convention and Visitors Bureau PHLDiversity, I am responsible for developing and implementing plans, strategies and initiatives specifically designed to raise Philadelphia’s image as a diverse multicultural destination leading to hotel room nights and economic impact for the region.

PHLDiversity is a division of the Philadelphia Convention and Visitors Bureau (PHLCVB) the official Tourism Promotion Agency for the City of Philadelphia globally. PHLDiversity works to increase Philadelphia's share of the diverse/multicultural meetings and tourism markets.

What does a "typical" day at work look like for you?
Working with the Philadelphia Convention & Visitors Bureau team to secure diverse meeting and conventions. Also attending meetings with corporate and community leaders to learn of Philadelphia priorities and collaboration opportunities. Finally Networking, Networking and Networking.

What was your first job in the hospitality industry?
Cook in a hoagie shop.

When did you know this industry was right for you?
When in college at Johnson & Wales University.

Briefly describe your career path and how you got to where you are today.
TOURISM DIVERSITY MATTERS
Executive Director
PHILADELPHIA CONVENTION AND VISITORS BUREAU – PHLDiversity
Executive Director
TEMPLE UNIVERSITY- Fox School of Business
Managing Director Business Development
TEMPLE UNIVERSITY- School of Tourism and Hospitality Management
Senior Director of Corporate Relations
PHILADELPHIA OIC - Opportunities Inn
General Manager
KORMAN COMPANY
Assistant General Manager (Director of Operations)
INNS OF DISTINCTION
Assistant General Manager
PRIME MOTOR INNS
Assistant General Manager
SHERATON HOTEL CORPORATION
Assistant Executive Housekeeper
OMNI HOTELS CORPORATION
Front Office Manager, Rooms Division Manager and Executive Housekeeper
HYATT HOTEL CORPORATION
Assistant Executive Housekeeper, Assistant Front Office Manager and Corporate Management Trainee

What is your favorite part of your job?
Creative collaborations and networking.

What is the most challenging part of your job?
Limited finances.

What advice would you give to students interested in your profession?
Always deliver your BEST, have a thirst for knowledge and don't be afraid to take a risk.

What achievement are you most proud of?
Delivering a positive Diversity, Equity and Inclusion impact in the Tourism and Hospitality industry.

What do you like to do outside of work?
Cooking.

What is your favorite food to make or eat?
Fried chicken.
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What's at the top of your bucket list?
Writing a book!