PA Tourism Summit 2020
March 25 & 26 | Hilton Harrisburg

Summit Schedule of Events

Pre-conference activities, March 24
3-5 p.m. DMO Council Meeting (separate registration)
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Wednesday, March 25
8 a.m. — Breakfast & Trade Show Marketplace
9 a.m. — Opening Remarks / Keynote Speaker - State of the Industry
10:15 a.m. — Concurrent Sessions
   Track 1:  Social Media Trends to Watch - Sarah Benoit, JB Media
   Track 2:  Group Travel Redefined Panel Discussion
11:15 a.m. — Break / Trade Show Marketplace
11:45 a.m. — Concurrent Sessions
   Track 1: From Rack to Riveting–The Visitor Center Experience
   Track 2: SEO Basics For Tourism Organizations
12:45 p.m. — Networking Lunch / Trade Show Marketplace
2 p.m. — Concurrent Sessions
   Track 1: Getting Mileage from Travel Writers & Influencers
   Track 2: Email Marketing—Trends, Techniques & Best Practices
3 p.m. — Break / Trade Show Marketplace
3:30 — Concurrent Round Table Discussions
   Track 1: Executive Directors
   Track 2: PR / Marketing
6 p.m. — Off-site Happy Hour at Level 2 sponsored by Arrivalist

Thursday, March 26
8 a.m. — Networking Breakfast / Trade Show Marketplace
9 a.m. — Keynote: The Science of Storytelling, Sarah Benoit, JB Media
10:30 a.m. — General Session: The Evolution & Future of TripAdvisor by Melissa Melhorn
11:30 a.m. — Break
12 p.m. — Lunch & State Tourism Office Update sponsored by Miles Partnership
​1:30 p.m. — Tourism Partnership Meeting
1:30 p.m. — PR Council Meeting

Register