2019 Retreat Presentations

National Tourism Trends Keynote Address
​Mike Fullerton, Brand USA

Marketing Track: Scrappy Social
Michelle Gordon & Codi Regan, Tierney

Tourism Office Presentation
Carrie Lepore & Michael Chapaloney

Executive Track: Working with a Board
​Tish Mogan, PANO

Executive Track: Defending your DMO
Kathleen Frankford, NEXTFactor Enterprises

PR Council Meeting
​Tourism Office

Marketing Track: Time Travelers — Appealing to different generations
Pete Baird, Red House Communications

Marketing Track: Thinking like a publisher
​Britt Brouse, Tempest

2018 Retreat Presentations

DestinationNEXT

DestinationNEXT identifies trends and opportunities that DMO leaders can use to shape the future of their organization and its successs. 
Presented by Annette Rummel
Great Lakes Bay Regional CVB

DCNR Landscape Initiative

The role of community development in destination marketing: conservation landscape initiatives and their impacts.
Presented by Lauren Imgrund
Department of Conservation & Natural Resources

Measuring Earned Media

Monitoring paid, owned, and earned media will give you an understanding of how buzz around your brand is created & where you can influence it. 
Presented by Rick Dunlap
​Visit Hershey Harrisburg

Incentives to engage; Resources available

Incentives to engage in community development and the resources available to DMO professionals through planning commissions.
Presented by Maureen Safko
PA Downtown Center

Tourism Improvement Districts

As budgets tighten, competition for dollars has resulted in tourism funding reductions. Explore new mechanisms to provide reliable and sustainable tourism funding. 
Presented by Tiffany Galagher
Civitas Advisors

Pittsburgh Downtown Partnership

Case study of how downtown Pittsburgh has supported the community to improve it and the impact that investment has had on visitors' experiences. 
Presented by Jeremy Waldrup
Pittsburgh Downtown Partnership