
National Tourism Trends Keynote Address
Mike Fullerton, Brand USA Marketing Track: Scrappy Social
Michelle Gordon & Codi Regan, Tierney Performance & prospects for travel & group market
Adam Sacks, Tourism Economics Marketing Track: Thinking like a publisher
Britt Brouse, Tempest |
Executive Track: Working with a Board
Tish Mogan, PANO see below for additional materials
Tourism Office Presentation
Carrie Lepore & Michael Chapaloney |
Marketing Track: Time Travelers — Appealing to different generations
Pete Baird, Red House Communications Executive Track: Defending your DMO
Kathleen Frankford, NEXTFactor Enterprises PR Council Meeting
Tourism Office |
DestinationNEXTDestinationNEXT identifies trends and opportunities that DMO leaders can use to shape the future of their organization and its successs.
Presented by Annette Rummel Great Lakes Bay Regional CVB DCNR Landscape InitiativeThe role of community development in destination marketing: conservation landscape initiatives and their impacts.
Presented by Lauren Imgrund Department of Conservation & Natural Resources |
Measuring Earned MediaMonitoring paid, owned, and earned media will give you an understanding of how buzz around your brand is created & where you can influence it.
Presented by Rick Dunlap Visit Hershey Harrisburg Incentives to engage; Resources availableIncentives to engage in community development and the resources available to DMO professionals through planning commissions.
Presented by Maureen Safko PA Downtown Center |
Tourism Improvement DistrictsAs budgets tighten, competition for dollars has resulted in tourism funding reductions. Explore new mechanisms to provide reliable and sustainable tourism funding.
Presented by Tiffany Galagher Civitas Advisors Pittsburgh Downtown PartnershipCase study of how downtown Pittsburgh has supported the community to improve it and the impact that investment has had on visitors' experiences.
Presented by Jeremy Waldrup Pittsburgh Downtown Partnership |
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