Choreographing the Destination Experience
March 11-12, 2019 • Hilton Harrisburg

Monday, March 11, 2019

8 a.m.     Breakfast & Welcome
9 a.m.     Keynote Speaker
    Tourism Trends for 2019 & Beyond, Mike Fullerton, Brand USA

10:15 — 11:15 a.m.   Concurrent Sessions
     Track 1: Working with a board—How to get your directors engaged presented by Tish Mogan
     Track 2: Time Travelers—How to appeal to different generations of visitors presented by Pete Baird, Red House Communications

11:15 — 11:45    BREAK

11:45 a.m. — 12:45 p.m.  Concurrent Sessions
    Track 1: Panel—Tracking hours for salaried workers in the digital employment age
    Panelists: Andrea Kirshenbaum, Post & Schell PC; Mary Grasha Houpt, VisitPittsburgh; Jean Ruhf, Endless Mountains Visitors Bureau 
    Track 2: Stretch your marketing budget—Free and low-cost resources for DMOs presented by Tierney

12:45 — 2 p.m.  Networking Lunch

2 — 3 p.m.    Concurrent Sessions
     Track 1: Defending your DMO-Tips for assessing your organization in a meaningful way, presented by Kathleen Frankford, NEXTFactor Enterprises
     Track 2: Thinking like a publisher: Your key to content & SEO success presented by Britt Brouse, Tempest

6 — 8 p.m.     Cocktail Reception at Level 2 to honor the House Tourism & Recreational Development Committee and Pennsylvania DMOs

Tuesday, March 12, 2019

8 a.m.     Breakfast

9 a.m.     Panel: House Tourism Committee leaders
Panelists: Rep. David Millard, Majority Chairman; Rep. Mark Longietti, Minority Chairman; Al Taylor, Majority Executive Director; Danielle Bowers, Minority Executive Director

10:15 — 10:30 a.m.  BREAK

10:30 — noon    Concurrent Sessions
     Track 1: Panel on Act 18—Best Practices and Perspectives
     Track 2: Current trends & expectations for group sales presented by Adam Sacks, Tourism Economics

noon — 3:30 p.m.   Lunch, PA Tourism Office Presentation and PR Council Meeting
Use this link to register for this lunch, presentation, and PR Council Meeting only