Discover Lehigh Valley - President (posted 03/16/18)
Can you envision yourself as the next “Chief Destination Marketing Officer” of Lehigh Valley? This is a passion-driven role that will require the right blend of vision, experience, and charisma to continue to lead the mission of promoting Lehigh Valley to the world.
This job will not be the typical 9 – 5. The day can start in the office handling the day-to-day administration of the organization and end at an evening community event or board meeting to bolster partnership development and network. We are looking for someone with proven success in leveraging a lead-by-example approach to guiding the staff toward accomplishing the strategic plan of Discover Lehigh Valley. This position reports to a board of directors.
Articulate the vision and mission of the organization, establish its priorities and provide general direction to the staff.
Lead the development and execution of the strategic planning efforts utilizing a process that involves the board, staff, and key community leaders.
Maintain high levels of communication among all staff and with the board of directors, its committees, and other stakeholders.
Aggressively communicate the Discover Lehigh Valley story loudly and clearly across Lehigh Valley and beyond.
Proactively represent Discover Lehigh Valley and the tourism industry at community events, on nonprofit boards, and on committees and task forces.
Get out! Make appearances at events, local eating spots, entertainment venues and fundraisers constantly.
Proactively represent the industry’s interests at the federal, state, and local level while maintaining positive relationships with elected officials.
Be a “go to” resource for all tourism related media questions. Develop and maintain helpful relationships with local, regional, and industry media.
Recruit, manage, and retain appropriate staff to carry out the goals and objectives of the organization.
Develop and implement strategies and structures necessary to generate revenue according to the annual budget plan.
Work with the Governance Committee to recruit top-notch board members capable of leading the organization